Catherine Allen

R&D and Innovation

Beyond the early adopter: widening the appeal for virtual reality

Authors: Catherine Allen, Dr Jenny Kidd, Dr Eva Nieto McAvoy

How cultural industries can increase the adoption of immersive technologies for mainstream audiences

Policy Briefing
R&D and Innovation

Immersive media in the UK: reaching present-day audiences should not be an afterthought

Authors: Catherine Allen, Chris Sizemore

The emerging immersive industry can and must reach today’s audience, at scale

Blog