Director, Fred Deakin and Company Limited
A multidisciplinary artist and musician, Fred Deakin is half of the Mercury/Brit nominated band Lemon Jelly who have sold over half a million albums, toured internationally and headlined stages at various major festivals. Fred was founder/director of the ground-breaking digital design studio Airside which won and was nominated for two Baftas, nine D&ADs, four Design Week awards including Best in Show and a Webby among many others. From 2013 to 2020 he was Professor of Digital Arts at the University of the Arts London, where he focused on emerging digital creative processes and cross-disciplinary collaboration. In the last decade he has produced several large-scale interactive gallery installations and innovative live performances blending music, technology and improvisation. His current project Club Life, an immersive club/theatre experience based on his club running history in the 80s and 90s, won a Fringe First award in 2023 and is currently touring. More information at http://freddeak.in.