Skip to content

Independent research & policy recommendations for the UK’s creative industries

Slide

Post 1

New research

A Silver Lining? Consumer Preferences over Human-Made and AI-Generated Production in Two Domains

This paper assesses whether consumers are willing to pay more for human-made versus AI-generated images and poetry.

Trade restrictions and UK creative services

Read the latest State of the Nations report from Newcastle University on trade restrictions and UK creative services.

Creative Clusters, Geography and University-Industry Links

This new report provides updated estimates on the spatial distribution of creative industries activity at the regional and cluster level.

Audiences and workforce in arts, culture and heritage sectors: Recent trends and evidence for Scotland

New research on Scotland’s arts, culture and heritage finds persistent inequalities in participation.

The Path to Net Zero: Exploring Funding Options for Retrofitting Cultural Buildings

Examining the real world energy and cost savings and ROI from cultural retrofitting projects.

Latest articles and events

Policy Brief: Creative Freelancers

Evidence, insights and recommendations to support the Government’s new Freelance Champions.

Measure what matters: Priority pathways and Creative Higher Education

Bernard Hay, Creative PEC’s Policy Director, investigates the surprising absence of creative subjects from the DfE and DWP’s new ‘priority pathways’.

Our award-winning, longitudinal research series uses the latest data to inform policymakers, industry and researchers about the creative industries. Winner of the 2026 Arts Professional Award for Excellent Research or Policy Intervention.

The series covers four distinct creative industries themes. Choose a theme below or find out more.

Research Consortium

The State of the Nations series provides regular, ongoing quantitative data reporting and is authored by colleagues from Sussex University, Sheffield University, Work Advance, and Newcastle University.

Newcastle University Logo
University of Sheffield Logo
Work Advance logo
University of Sussex logo
University of Glasgow logo

The Creative PEC is funded by the Arts and Humanities Research Council (AHRC). The Creative PEC has been awarded funding by the AHRC for an additional five years, and is joint hosted by the University of Newcastle, alongside the Royal Society of Arts (RSA).

Find out more

Author

Sign up to our newsletter