Creative Business Panel
The Creative Business Panel (CBP) is a longitudinal study to track the behaviours, performance and experiences of businesses across all creative sub-sectors, business sizes and UK geographies.
This is the first time data about creative businesses is being collected on this scale, creating an evidence base to inform decisions for business leaders and policymakers. It has the potential to unite the creative industries to drive economic growth in the sector.
About the Research Project
The survey is led by the Creative Policy and Evidence Centre (Creative PEC) and CoSTAR (Convergent Screen Technologies and Performance in Realtime) Foresight Lab in partnership with the Department for Business and Trade (DBT) and supported by the Department for Culture, Media and Sport (DCMS).
It includes a cutting-edge examination of the use of emerging technologies. The data collected will support businesses to adopt digital innovations that enhance their competitiveness, foster diverse and inclusive workforces, and drive profitability and sustainability.
Data collection for the first wave of the study began in February 2025. Random sampling will ensure all sub-sectors are equitably represented throughout the research, which runs until 2028. The first wave report will be published later in 2025.
