Professor at BI Norwegian Business School and the co-director of BI Centre for Creative Industries
Anne-Britt Gran (Ph.D., University of Oslo, Dep. of Music and Theatre) is professor at BI Norwegian Business School and the co-director of BI Centre for Creative Industries. Her research interests are many and interdisciplinary: creative industries, digitalization and AI; social media; algorithm awareness and digital divides; performing arts and cultural policy. She has published in different leading journals such as SubStance, Information, Communication & Society, Social Media + Society, AI & SOCIETY.. Haidemariam, T., & Gran, A. B. (2026). On the problems of training generative AI: Towards a hybrid approach combining technical and non-technical alignment strategies. AI & SOCIETY, 1-26. Gran, A. B. (2025). Performing not-not-me in SoMe: a new theatrical typology of self-presentation online. Social Media+ Society, 11(1). Gran, A. B., Booth, P., & Bucher, T. (2021). To be or not to be algorithm aware: a question of a new digital divide? Information, communication & society, 24(12), 1779-1796.
