An Application to London’s National Theatre
The authors used data for the UK’s early National Theatre (NT) Live broadcasts to conclude that live broadcasts generated greater, not fewer, audiences at the National Theatre. Using a new, extensive dataset of theatre ticket transactions for multiple theatre venues across England, and over a longer time period, they concluded that National Theatre Live is likely to have in addition boosted local theatre attendance in neighbourhoods most exposed to the programme.
Publication date: 24 June 2014
