Using social media data to understand the impact of a conference on social networks
The research used social media data from Twitter to develop a methodology for understanding the effects of events and conferences. This research develops a methodology for using social media to understand events. The approach was developed using Twitter data from the LeWeb London tech festival. It can potentially used at any large conference/event where there is Twitter use (or other source of social network data). Its widespread adoption would allow a range of different measures of event effects to be obtained and benchmarked against each other.
Publication date: 29 May 2015
