A letter of support from the tech and creative sectors ahead of the Comprehensive Spending Review
An open letter to the Chancellor in support of our proposal that the UK establish a centre for AI and the Creative Industries, signed by creative and tech leaders.
Rt Hon Rishi Sunak MP. Chancellor of the Exchequer
HM Treasury
1 Horse Guards Road
London SW1A 2HQ
cc: Rt Hon Oliver Dowden CBE MP and Caroline Dinenage MP
October 2020
Dear Chancellor,
We are writing to endorse the establishment of a UK Centre for Artificial Intelligence (AI) and the Creative Industries in the upcoming Comprehensive Spending Review.
With the creative industries facing major challenges due to COVID-19 it is important that the UK Government complements the necessary support of the sector at this time with investment that helps unlock its long-term growth. A Centre for AI and the Creative Industries represents an opportunity to capitalise on the UK’s existing strengths in both AI and creative activity.
The UK has world leading creative industries, from film, to architecture, computer games, design, art, advertising and more. Prior to COVID-19 the sector was growing at more than twice the rate of the economy as a whole and employing more than two million people. The UK is also a global leader in AI research, behind only the US and China in its activity levels. It has the third highest levels of AI research globally and this ranking is maintained when AI research more specifically relevant for creative activity is examined as Creative Industries Policy and Evidence Centre work has shown.
AI is finding applications across the creative industries in film, fashion, design, games, art, music and other areas. Digitisation has meant that the raw materials of creative activity, imagery, shapes, text and sound can all be converted into data, opening the way for AI applications while recent AI breakthroughs such as Generative Adversarial Networks (GANs) are expanding AI’s creative possibilities at the same time. Examples of the opportunities offered by AI to the sector can be seen in music and film streaming websites’ use of machine learning in their recommendations, in animation companies where AI is starting to automate the rendering of visual effects and in the use of GANs in the creative process in fashion and art.
Currently, there is insufficient recognition of this opportunity in existing policies and structures. The UK has separate sector deals for both AI and the creative industries, but there is no substantive policy recognition of the link between the two domains. For example, of the 75 UKRI Centres for Doctoral Training (CDTs) announced in 2019, the only centre focussed on the creative industries is the centre in Intelligent Games and Game Intelligence (IGGI).
With a Comprehensive Spending Review planned in the coming weeks this Government has an opportunity to build on the UK’s complementary strengths by investing in a centre focussing on the application of AI across the creative industries. The centre would help bridge the gap between academic research and practical application. It would provide training and skill development in AI for the creative industries, a gateway for creative businesses wanting to develop AI tools, exposure for academic researchers to the technical issues of applying AI in creative settings and commercial development for AI creative start-ups. Conversely, the centre addresses the risk of the UK creative industries getting left behind in this key future technology as other countries around the world rapidly increase their investment in AI. We therefore endorse its establishment.
Yours Sincerely,
Alex Dromgoole, CEO, Bronze.ai
Andrew Melchior, Founder, 3rd Space Agency
Anna Lowe, Co-founder and Director of Partnerships, Smartify
Ben Terrett, CEO, Public Digital
Bruno Zamborlin, CEO, Hypersurfaces
Caroline Norbury MBE, Chief Executive, Creative England and Creative Industries Federation
Chris Michaels, Director of Digital, Communications and Technology, The National Gallery
Chris van der Kuyl, Chairman, 4J Studios
Professor Darren Cosker, Department of Computer Science, University of Bath
Graham Jack, CTO, Double Negative
Hasan Bakhshi MBE, Director, Creative Industries Policy and Evidence Centre
Irina Albita and Maria Tanjala, Co-founders, Big Couch and FilmChain
Janet Hull OBE and Christine Losecaat MBE, Co-Producers, Createch
Jeremy Silver, CEO, Digital Catapult
Sir John Sorrell CBE, Founder, The Sorrell Foundation
Kadine James, 3D and Creative Technology Lead, Hobs Studio
Matt Jones, Principal Designer, Google AI
Professor Mick Grierson, Creative Computing Institute, University of the Arts London
Nigel Carrington, Vice-Chancellor, University of the Arts London
Perry Nightingale, Senior Vice President, Creative AI, WPP
Scott Wright, Head of Creative & Marketing, XL Records
Tom Adeyoola, Co-founder, Extend Ventures
Download the PDF: Letter of Support for a UK Centre for AI and the Creative Industries
Contact details
John Davies, Research Fellow Creative and Digital Economy, Nesta – John.Davies@nesta.org.uk
Eliza Easton, Head of Policy Unit, Creative Industries Policy and Evidence Centre – Eliza.Easton@nesta.org.uk
Related News and Press
With the right financial support creative industries could fuel the Government’s growth mission and help tackle persistent regional inequality
A new report published today by the AHRC-funded Creative Industries Policy and Evidence Centre (Crea…
Access to Finance: launch of new research project
New research is being undertaken by Creative UK in partnership with the Creative Industries Policy a…
New research points to a looming creative economy skills shortage across the UK
New report shows ‘severe’ decline in creative further education participation Embargoed 17 July 00.0…
Press Release: New research, including – once in a decade data – provides comprehensive overview of audiences and workforce across arts, culture and heritage.
Embargoed 00.01 Wednesday 15 May 2024 (BST) For the first time, census data has been used to provide…
Press Release: UK’s creative industries are an export success story
New report shows creative strength despite Brexit and Covid Embargoed 00.01 Wednesday 20 March 2024,…
Introducing the Creative PEC’s Research Fellows Network
By Professor Hasan Bakhshi, Director Creative PEC and Professor Giorgio Fazio, Director of Research …
‘One Creative North’ plans finalised at summit ahead of Convention of the North
30 organisations meet to set out a bold new vision for the north of England’s creative industries To…
Press Release: Investing in ‘creative clusters’ is key to economic growth– and helping to level up the UK economy
A new report published today, provides fresh insight on where policy intervention could be best targ…
Press release: With coordinated action North of England based creative industries could add £10bn to the UK economy
Today, the Royal Society for Arts, Manufactures and Commerce (RSA) and the Creative Industries Polic…
Press Release: ‘Creative Corridors’ can be the key to the UK’s creative industries’ ambitions
Today (Saturday 16 September), three major institutions announce a joint agreement to work together …
Press release: Relationship between creative industries and gentrification overstated says new study
August 2023 – It’s a commonly held view that the arts drive gentrification. Many city leaders …
Press Release: Could the UK be a creative haven for writers? With support from policymakers, yes, says new report
17 August 2023 – The latest Authors’ Earnings Survey, from researchers at the CREATe Research …
