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Grace Shin

Grace Shin - Creative PEC

Account Manager, Clarity


Grace is currently part of the Public Affairs team at Clarity, a global integrated communications agency. Before joining Clarity, she spearheaded BAFTA’s year-round games programme, working with major games companies to deliver events that celebrated games as an art form and honoured the breadth of talent across the industry.

Previously, Grace was the Policy and Public Affairs Manager at Ukie, the UK’s leading games industry trade body. In this role, she represented the sector to policymakers and advocated for policy measures aimed at supporting and driving growth in the UK games industry. She brings with her a deep understanding of all levels of the sector – from on-the-ground practitioners to business leaders and the wider global ecosystem. In 2022, she was recognised as one of MCV’s 30 Under 30 in the UK games industry.

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