
This seminar presents the evidence and rationales for culture-led regeneration over time, based on research undertaken by Graeme Evans with Patrycja Kaszynska for the OECD.
- 3pm BST, 6 November 2025
- Online via Teams
Their work investigates the place-based impacts of major capital projects, events & festivals, cultural districts, and community cultural infrastructure. This field that has been the subject of analysis and debate for over 40 years since the association between cultural investment, urban regeneration and economic impacts have been the subject of public policy.
During the session, report co-author Graeme Evans will look at the challenges of measuring impacts, the trajectory of failed event bids that have then successfully pursued alternative strategies, and implications for future research and policy. There will be time for a Q&A after Graeme’s presentation.
This 1-hour talk is part of Creative PEC‘s new seminar series.
Read more about the report here.
Speakers

Graeme Evans
Professor Emeritus
University of the Arts London
Graeme Evans is Professor Emeritus at University of the Arts London. He has undertaken commissioned research for the DCMS, Arts Council and Historic England on a range of policy topics including culture and regeneration, lottery impacts, culture and placeshaping, and heritage and business improvement. He led research leading to the production of toolkits for cultural planning (HM Treasury) and cultural asset mapping (DCMS). Recent publications include Cultural Spaces, Production and Consumption and Mega-Events: Placemaking, Regeneration and City-Regional Development (Routledge). With Dr Patrycja Kaszynska he contributed to the AHRC’s Future Trends series arising from Coventry’s UK Capital of Culture, and the recent study of culture-led regeneration and place transformation for the OECD.

Giorgio Fazio (chair)
Professor of Macroeconomics
Newcastle University
Giorgio Fazio is an applied economist with expertise in macroeconomics, trade and investment. He has published several articles in international peer-reviewed journals and chapters in edited books on issues such as exchange rates determination, crises and contagion, growth, and convergence at the national and regional levels, productivity, innovation, trade and FDI, civic and cultural capital, creative industries economics.
He has been a Creative PEC researcher since 2018, leading the work on international trade, investment and migration and contributing to economic research in the creative industries in PEC Discussion papers, blogs and peer reviewed journal articles.
Giorgio is Chair of Macroeconomics at Newcastle University Business School and since 2023 is the Research Director of the Creative Industries Policy Evidence Centre.