This submission - made from the PEC to the DCMS Committee in January 2022 - addresses the role that the UK’s creative industries play (and could play) in building the UK’s position as a soft power superpower by supporting local and national economies, growth and well-being, through the ability to attract international demand for its products and services, appeal to global talent. It also looks at how our soft power assets can help the UK to address global challenges, from sustainable development to the current Covid-19 pandemic. 

Much of this paper’s content builds on a submission made by the PEC to the unpublished Soft Power Strategy and the published Integrated Review in August 2020 which was made by Eliza Easton, Claudia Burger and Eva Nieto McAvoy. This version was edited by Eliza Easton and Benjamin Kulka. 

Please reference this paper as: 

Easton, E. (2022). Promoting Britain abroad - written evidence submitted to the Digital, Culture, Media and Sport Committee  London: Creative Industries Policy and Evidence Centre and Nesta. 

Available from https://www.pec.ac.uk/government-submissions/pecs-submission-promoting-britain-abroad-inquiry

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