Live Research
In addition to our flagship State of the Nations research reports, the Creative PEC works with many partners across the UK on creative industries-based research projects.
Discover the highlights and main themes of Creative PEC’s live research projects, and their potential to impact policy for the creative industries.
Live Research Projects
Explore details of our current live research projects that are in addition to our scheduled programme of ‘State of the Nations’ research reports. Please note that this list is not exhaustive and is regularly updated. For details on any of the below please contact: research@pec.ac.uk
Working Title: Specialist Creative Education Provision
Project Partner: A research co-commission funded by Creative PEC and DCMS, being delivered by Ipsos Mori.
To provide insight and information on the creative education landscape for 14–19 year olds, including whether specialist education providers maximise opportunities for students, as well as meeting the skills needs of both creative industries businesses and businesses outside the creative industries that feature creative occupations, compared to non-specialist providers.
The research is due to be completed by May 2025. For further information please contact Dr Tom Cahill-Jones at tom.cahill-jones@pec.ac.uk.
Working Title: Measuring the productivity of “Museums and Galleries” and “Heritage” sectors
Project Partners: Department for Culture, Media & Sport
This research involves an assessment and critique of standard productivity measures of cultural subsectors (with a focus on Museums & Galleries and Heritage), and will be primarily focused on GVA and its underpinning components (using data from the Annual Business Survey).
The research is due to be completed by April 2025.
Working Title: Generative AI and the Creative Workforce
Project Partners: Melbourne University and Sussex University
This project will study how Generative AI (GenAI) Tools affect the creative workforce. Those in creative roles are a major contributor to the UK and US economies, accounting for roughly 6% and 4% of all employment respectively, and are particularly likely to be affected by the deployment of GenAI tools, which have acquired near-human capabilities in multimedia content creation and analysis. Whether these tools have the potential to augment human creativity or are likely to lead to the displacement of workers in these sectors is a crucial topic, both for scholars of the future of work and for policymakers seeking to develop appropriate responses. Accordingly, we will ask three main research questions:
- What creative workforce skills are associated with GenAI?
- Which creative occupations are most being/ will be impacted by GenAI?
- In which creative industries sub-sectors are these occupations found?
Research Team: Hasan Bakhshi, Aniket Baksy and Josh Siepel
Working Title: Creative R&D Networks
Project Partner: Creative UK
Designed to fill the evidence gap by looking at the knowledge networks generated by public funding in creative research and innovation. Specifically, using the entire UK Research and Innovation dataset of funded projects over a period of fifteen years, classifying them into creative and non-creative based on their creative intensity and then analyse collaborations between public and private organisations using a social network analysis approach. This allows us to map the knowledge networks (public, private or public-private) generated by each project.
