Fifth generation innovation, behavioural constraints, and the role of creative business – considerations for the NESTA innovation vouchers pilot
This research set out an argument that behavioural biases and habits can make it difficult for small and medium-sized firms to adopt innovation processes that are necessary to become more competitive. The report suggested that innovation services provided by creative businesses can help address habitual behavioural failures to improve the innovation performance of firms in the wider economy.
Publication date: 01 January 2009
