Skip to content
>> Home > Blog > How our Industry Champions helped define our policy priorities for 2022

How our Industry Champions helped define our policy priorities for 2022

rolls of fabric under counter

The creative industries is a wide and evolving sector. As such, when developing policy recommendations, the PEC has to navigate opinions, realities and shifting terrain. Of course, being an evidence centre, we respond to the latest data and reports, but we also have a commitment to work ‘with’ the creative industries, not just ‘on’. Put simply, industry engagement is essential in helping us define policy priorities.

The PEC runs an Industry Champions scheme, with members taken from across the full breadth of the creative industries. Each year we survey our Champions, to test our thinking and ensure we are absorbing emerging and potentially sector-changing ideas; there is no better way for us to check that our positioning aligns with real needs than to take guidance from those in the sector.

Specifically, the results from our annual survey generate policy priorities which we use to frame open research calls, consortium studies and industry panels. These activities then generate briefings and other publications which establish a frame for policy discussions in the UK. And through this work we demonstrate the central importance of industry voices.

The results

In our most recent survey, as in previous years, we asked our Champions what they considered to be the most urgent challenge facing the Creative Industries in the UK. Their responses were revealing and fell into three broad categories, from the most pressing through to those considered notable. Alongside some perennial challenges – such as education, and the economic system – certain challenges were imbued with particular significance, such as the effects of Covid-19. When speaking about the impact of Covid, champions highlighted a need for technological developments, and a strong sense that perceived injustices must be addressed.

The most pressing challenges (most frequently mentioned)

  • Brexit
  • Diversity, inclusion, and opportunities
  • The Covid-19 pandemic
  • The economic system, including funding, investment, and levelling up
  • Education, including primary, secondary, and tertiary

Significant challenges (mentioned more than once)

  • The workings of government
  • Innovation
  • Internationalisation

Notable challenges (mentioned once)

  • Climate change
  • Public Service Broadcasting
  • Live music (the decline of)
  • Content distribution

Within the responses, particular themes were also identified, which had strong resonance with existing PEC interests:

  • Convergence of media and technology
  • High social value of the arts and culture compared with low monetary returns
  • Disparity in status between arts and culture and STEM
  • Unstable incomes acting as a barrier to success and stability

And certain responses touched on emerging territory, linked to current working conditions and expectations:

  • Hybrid live and online events
  • Twin effects of Brexit and the Covid-19 pandemic and the need for reassessment of modes of operation

As we move into 2022, producing evidence to support the understanding of these challenges will form a focus for our work. And with the continued input of our Champions, through future surveys, we will ensure the PEC remains in the best place to decide where policy interventions are most necessary and valuable.

Please note:

The PEC’s Industry Champions Scheme is run in partnership with Creative UK. If you are interested in finding our more, please contact Tom Cahill-Jones, Partnerships Manager, PEC, at the email address

Related Blogs

Island in Transition: The Journey from Reggae Music Mecca to Creative Economy Hub

Andrea Dempster Chung, Co-founder and executive director of Kingston Creative A blog from Creative P…

UK engagement in Central Asia: Education and the creative economy in the territories of the ‘new Silk Roads’

Dr Martin Smith and Dr Gerald Lidstone look at the history of the British Council's work in Central …

Creative Industries in Egypt: An Overview 

Omar Nagati – GCEC Member and Co-Founder of CLUSTER – outlines the findings of a study into the crea…

Introducing the Global Creative Economy Council (GCEC)

Hasan Bakhshi and Rehana Mughal explain what the GCEC is trying to achieve and how the network will …

Global Creative Economy Council: An introduction from the Chair

John Newbigin introduces Creative PEC's Global Creative Economy Council

Creative PEC’s response to the Spring Budget 2024

Creative Industries in the 2024 Spring Budget The creative industries are a significant part of the …

Abstract image by Shahadat rahman
Copyright protection in AI-generated works

Timely exploration of copyright law and AI generated creative content

image of cinema
The economic value of cinema venues to their communities

In a tough economic climate for cinemas and where there is limited public funding, it is important t…

image of camera person filiming group in a room
Creative diversity in higher education

As the APPG for Creative Diversity launches their annual report, ‘Making the Creative Maj…

abstract art
Estimating the Contribution of Arts, Humanities and Social Sciences (AHSS) R&D to Creative Industries R&D

The UK’s creative industries are hugely innovative; PEC research has suggested that over two-th…

TV Studio Gallery
The Media Bill and the future of Public Service Broadcasting policy

In March the government published the first draft of its long-awaited Media Bill. The Bill prop…

Inside view of Victorian Shopping Arcade
Creative spillovers: Do the creative industries benefit firms in the wider economy?

The creative industries are a force for innovation in the UK. Firms in the creative industries (CIs)…


Sign up to our newsletter