The creative industries - from film, to fashion, art, advertising, games, design and more - are a crucial part of the UK, generating £115.9bn in gross value added (GVA) for the economy, employing 2.2 million people and contributing greatly to the country’s status internationally.
However, as our interventions have previously stated, the sector faces significant challenges, not only due to the COVID-19 pandemic but also long-standing issues stemming from the small scale of many of its businesses, as well as skills shortages, and a lack of diversity.
Today’s Budget begins to address some of these critical issues for the sector. Here, we highlight those areas where we have published evidence that policy intervention could support growth in the creative industries, and report how this Budget seeks to address those recommendations.
Research and development (R&D)
The PEC has consistently made the case for widening the definition of research and development (R&D) used for tax incentives to include innovation in the creative industries through the arts, humanities and social sciences. Most recently, we published a policy briefing with Nesta based on research funded by the British Academy, which argued that without the right definitions and tools to measure R&D, and effective policies in place to support it, the Government risks ignoring the full value of R&D in the UK economy, and missing out on incentivising investment in innovation in arts, humanities and social science sectors and activities. Previously we made the case for a definitional review of R&D which focuses on the opportunities for the creative industries.
The Budget announced: a Government consultation on R&D tax incentives which explicitly mentions the fact that “stakeholders have suggested that areas such as pure mathematics, the creative industries or social sciences should be brought within the definition and allowed to qualify for tax reliefs. These areas are not generally within scope for R&D support internationally, although Canada allows claims for mathematical analysis”.
The Consultation asks for "evidence to suggest areas of activity other than those currently covered by the R&D definition to drive positive externalities which should be recognised by the tax system”. The PEC will work with partners to investigate and deliver this evidence.
PEC research in partnership with the Creative Industries Council has shown that skills gaps in the Creative Industries are more likely to be in 'higher-level occupations' such as architects and graphic designers. However, in part because of the disproportionately high number of freelancers in the sector (32.3%), our immigration system (which focusses primarily on the needs of those employed directly by businesses) is inadequate. As a result, the PEC has recommended the introduction of a freelance visa with the same checks as the visas used by large businesses.
The Budget announced: changes to the UK’s immigration system, including the introduction by March 2022 of ‘an elite points based visa’ and a reform of the Global Talent Visa. Both of these policies are aimed at attracting and retaining “the most highly skilled, globally mobile talent – particularly in academia, science, research and technology – from around the world”. Depending on how these reforms are designed they could bridge the gap between existing provision and a system which would be based on talent rather than whether a person is employed or self-employed.
One way in which at least part of the creative industries can help to level-up regions is through cultural investment. Recent PEC research on the value of culture, commissioned by Arts Council England and Historic England, has provided a methodology for museums to be able to better value their sites in the context of business cases, and this guidance will be extended to other types of cultural sites in future. This programme of work has been accompanied by the Department for Digital, Culture Media and Sport publishing a framework on its approach to value in the cultural and heritage sector.
The Budget announced: details of the Levelling-Up Fund which includes a focus on support for maintaining and expanding the UK’s world-leading portfolio of cultural and heritage assets by:
Upgrading and creating new cultural and creative spaces including sports or athletics facilities, museums, arts venues, theatres, libraries, film facilities, prominent landmarks or historical buildings, parks or gardens.
New, upgraded or protected community hubs, spaces or assets (and associated green spaces).
Acquiring and refurbishing key cultural and heritage sites including hotels and historic buildings.
The Recovery Loan Scheme will provide lenders with a guarantee of 80% on eligible loans between £25,000 and £10 million to give them confidence in continuing to provide finance to UK businesses. The Towns Fund has also been extended to a further 45 areas.
Micro businesses and freelancers
Almost one third of the creative industries workforce is made up of freelancers (in comparison to 16% across the UK more broadly), and 95% of creative organisations are microbusinesses. Research has already shown that there is clear evidence of the scale of the jobs crisis within creative occupations. Future research, including that in partnership with the Centre for Cultural Value, will also show the impact of the pandemic on creative freelancers specifically.
The Budget announced: the extension of the Self-employed Income Support Scheme until September, and the inclusion of new freelancers who submitted a 19/20 tax return. However, industry has noted that many freelancers will continue to fall through gaps in the scheme, and some will not have had any support since the pandemic began.
Corporation Tax will increase, though this will be graduated from 19% for businesses with a profit under £50,000 to 25% for businesses with a profit over £250,000. The loss carry back rule has also been extended from one to three years, aiming to help those businesses hit hardest by the pandemic. Help has also been announced for small businesses to develop digital skills, training and access productivity enhancing software.
In our work on the skills needed by the creative industries, we have frequently highlighted the need to enhance employer-led technical education programmes, including most recently in Lesley Giles’s blog responding to the Skills White Paper and previously in our 2020 Skills Monitor.
The Budget announced: as the Government invests in the Apprenticeship Training Programme, including by introducing a £7 million fund from July 2021 to help employers in England set up and expand portable apprenticeships, employers will be invited to bring forward proposals to better the apprenticeships system. In particular the Budget mentions the Creative Industries Council who will be overseeing this policy area for the creative sector.