However, until now analysis has not centred on the experience of creative businesses. This briefing explores whether the Preston Model has worked for the sector, and finds that creative businesses do seem to have benefited from its interventions, with a set of anchor institutions underpinning 9% of turnover in those creative businesses in Preston interviewed by the research team in 2019/20. The report then goes on to explore what might need to be changed in order to maximise benefits to creative businesses.
This insight briefing precedes publication of a paper commissioned by the PEC from the University of Central Lancashire. The full paper will be made available later in the year.
This policy briefing is being published as part of the PEC’s campaign Creative Places, which is calling for the government to invest in our local creative industries.