Digital innovation in the performing arts
The researchers conducted an in-depth research study on the two National Theatre Live pilots that were broadcast in 2009 – Phèdre on 25th June and All’s Well That Ends Well on 1st October. The research showed how this innovation has allowed the National to reach new audiences for theatre, not least by drawing on established relationships between cinemas and their patrons all over the country.
Publication date: 01 February 2010
