What is the role of art in influencing behaviour change? This discussion brings together ideas from neuroscience, psychology and anthropology to explore the interplay between emotions and human adaptability, with a particular focus on ‘dual-process’ models and how impulsive reactions can be circumvented to enable more deliberative processing.
The role of art in influencing behaviour change.
Artistic and cultural practices hold promise as an ecologically valid foundation for transformative behaviour change through supporting emotional regulation. Dual-process models perceive emotions as a source of impulsive bias and propose interventions like nudging that aim to circumvent emotional influence and capitalise on deliberative processing. However, research across neuroscience, psychology, and anthropology shows a more intricate interplay of emotion and cognition in facilitating human adaptability. Cultural practices and arts-based interventions present an alternative framework that harnesses emotions for behavioural modification. This study offers a critical evaluation of the dual-process theory, examines evidence related to nudging interventions, and posits that practices that incorporate emotional engagement through cultural immersion and arts could potentially offer a more ecologically valid approach to fostering intentional change.
Pier Luigi Sacco is Professor of Economic Policy, University of Chieti-Pescara, Senior Advisor to the OECD Center for Entrepreneurship, SMEs, Regions, and Cities, and Affiliate Researcher at the metaLAB (at) Harvard.
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About Creative PEC’s Seminar Series
Creative PEC’s new Seminar Series presents cutting-edge research from across the world, bridging conversations across academia, policy and creative practice. The series aims to spark discussion on emerging research and implications for creative industries policy.
Who the seminars are for:
– Creative industries researchers
– Policymakers (local, regional + national)
– Anyone keen to find out more about emerging creative economy research
Each seminar will be held online, and begins with a deep-dive on new research followed by a Q&A. Make space for an hour each month to keep up to date with the latest ideas in creative economy research.
For any questions about the Seminar Series, please get in touch with us at research@pec.ac.uk
Online Zoom Webinar
Wednesday 24 April, 3.00pm (BST)
Past Events
State of the Nations Report launch: Foreign Direct Investment in the UK’s Creative Industries
Wednesday 20 November 2024 | 12noon | Online via Zoom. Join us for the launch of the next report in…
State of the Nations Report launch: Growth Finance for Creative Industries
Wednesday 16th October 2024 | 12noon | Online via Zoom. Join us for the launch of our fifth report …
Seminar Series: Digital Culture: Emerging trends in museums online
Thursday 5th December 2024 | 15:00 GMT Hear from Professor Trilce Navarrete who will discuss her on…
Seminar Series: “The cost of undoing Europe”: Brexit and the UK textile and the apparel industry
Thursday 3rd October 2024 | 15:00 BST Hear from Professor Simona Iammarino who will be presenting he…
Seminar Series: Competing for Equality: Gender Bias Among Juries in International Piano Competitions, 1890-2023
Karol J. Borowiecki presents his latest research about gender bias among juries in the universe of i…
Report launch: Creative Education in the Four Nations
Join us at the launch of our fourth report in the State of the Nations series
Report launch: UK Arts, Culture and Heritage – Audiences & Workforce
Join us at the launch of our third report in the State of the Nations series
Seminar Series: What is ‘Psychic Income?’
Hear from Professor Doug Noonan about his latest research measuring 'Psychic Income', intangible imp…
Seminar Series: The value of culture and cultural capital externalities
Professor Trine Bille will be discussing a proposal that suggests that cultural policy should take i…
Seminar Series: The role of emotions – Cultural interventions and behavioural change
What is the role of art in influencing behaviour change? This discussion brings together ideas from …
Seminar Series: The economic geography of fashion design in South Africa – Potential beyond large fashion cities?
There is increasing recognition that fashion design is an important growth area for the African crea…
State of the Nations: UK Trade in a Global Creative Economy
The online launch of our second State of the Nations report