Skip to content
>> Home > Events > Seminar Series: The role of emotions – Cultural interventions and behavioural change 

Seminar Series: The role of emotions – Cultural interventions and behavioural change 

What is the role of art in influencing behaviour change? This discussion brings together ideas from neuroscience, psychology and anthropology to explore the interplay between emotions and human adaptability, with a particular focus on ‘dual-process’ models and how impulsive reactions can be circumvented to enable more deliberative processing.

The role of art in influencing behaviour change.

Artistic and cultural practices hold promise as an ecologically valid foundation for transformative behaviour change through supporting emotional regulation. Dual-process models perceive emotions as a source of impulsive bias and propose interventions like nudging that aim to circumvent emotional influence and capitalise on deliberative processing. However, research across neuroscience, psychology, and anthropology shows a more intricate interplay of emotion and cognition in facilitating human adaptability. Cultural practices and arts-based interventions present an alternative framework that harnesses emotions for behavioural modification. This study offers a critical evaluation of the dual-process theory, examines evidence related to nudging interventions, and posits that practices that incorporate emotional engagement through cultural immersion and arts could potentially offer a more ecologically valid approach to fostering intentional change.

Pier Luigi Sacco is Professor of Economic Policy, University of Chieti-Pescara, Senior Advisor to the OECD Center for Entrepreneurship, SMEs, Regions, and Cities, and Affiliate Researcher at the metaLAB (at) Harvard.

About Creative PEC’s Seminar Series

Creative PEC’s new Seminar Series presents cutting-edge research from across the world, bridging conversations across academia, policy and creative practice. The series aims to spark discussion on emerging research and implications for creative industries policy.

Who the seminars are for:
– Creative industries researchers
– Policymakers (local, regional + national)
– Anyone keen to find out more about emerging creative economy research

Each seminar will be held online, and begins with a deep-dive on new research followed by a Q&A. Make space for an hour each month to keep up to date with the latest ideas in creative economy research.

For any questions about the Seminar Series, please get in touch with us at

Online Zoom Webinar

Wednesday 24 April, 3.00pm (BST)

Sign up here

Past Events

Report launch: UK Arts, Culture and Heritage – Audiences & Workforce

Join us at the launch of our third report in the State of the Nations series

abstract art
Seminar Series: What is ‘Psychic Income?’ 

Hear from Professor Doug Noonan about his latest research measuring 'Psychic Income', intangible imp…

Seminar Series: The value of culture and cultural capital externalities 

Professor Trine Bille will be discussing a proposal that suggests that cultural policy should take i…

Seminar Series: The role of emotions – Cultural interventions and behavioural change 

What is the role of art in influencing behaviour change? This discussion brings together ideas from …

Seminar Series: The economic geography of fashion design in South Africa – Potential beyond large fashion cities? 

There is increasing recognition that fashion design is an important growth area for the African crea…

State of the Nations: UK Trade in a Global Creative Economy 

The online launch of our second State of the Nations report

Geographies of Creativity
Online Launch: Geographies of Creativity – State of the Nations research series

Join Dr Josh Siepel, Senior Lecturer (Sussex University) and Creative PEC Research Consortium Partne…

BFI Southbank building
The State of Creativity – A free, one-day conference

Join creative industry policy makers, researchers and practitioners from around the UK for a day of …

CREATe Public Lecture Series Ad
The Society of Authors Meets Hollywood: Why authors and playwrights lost out

In the early 20th century there was a fundamental shift in the industrial significance of authorship…

CREATe Public Lecture Series Ad
Intellectual Property, Citizenship, and American Racial Imaginaries

Anjali Vats will be delivering the first CREATe Online Public Lecture of the academic year 2021/22. …

Abstract art
Be inspired to make the change: Socio-economic inclusion in the Creative Industries

What goes on in the creative sector plays a significant role in shaping the national conversation – …

Abstract art
Culture 2022: what should we expect?

The Covid pandemic has had a devastating impact on the arts and cultural industries throughout the U…


Sign up to our newsletter