This report is part of a series looking at createch businesses. Previous work looked at the UK’s createch sector compared with the rest of the world, how much public support there is for investment into createch, the sorts of skills that createch businesses are looking for, and how much investment is being channelled into the createch sector.
It has found that:
Createch is when a piece of technology, either existing or novel, is used to innovate in a creative setting. For example, this could be when a movie studio decides to upgrade their existing cameras to shoot in 3D in order to create a new type of film.
This kind of activity is exciting and important. Businesses and researchers working in the createch field are coming up with new products, services and systems by creatively experimenting with technology. Therefore, it is vital that we have a better understanding of where createch businesses are, and how we can support them to grow and innovate.
To do so, PEC researcher Juan Mateos-Garcia carried out an analysis of CrunchBase, a global technology company database, and found that 8 percent, or 2,800 UK companies in the dataset, can be identified as ‘createch’.
This research is based on a complex machine learning pipeline. This technique is necessary for understanding a section of the UK economy that does not fall within traditional statistical categories.
This paper and the research was co-funded by the Arts and Humanities Research Council (AHRC) and the Creative Industries Policy and Evidence Centre (PEC).
Please reference this paper as:
Mateos-Garcia, J. (2021) Createch Activity in the UK. London: Creative Industries Policy and Evidence Centre and Nesta. Available from: https://pec.ac.uk/research-reports/createch-activity-in-the-uk
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