This is the second report from the Creative Radar series, by PEC researchers at the University of Sussex, and funded by the AHRC. The authors analysed data from a survey of creative businesses initially carried out just before the COVID-19 pandemic, and then again a year later.
The first report scraped data from the websites of 200,000 creative businesses to create a map of the UK’s creative industries. This mapping process uncovered hundreds of creative ‘microclusters’ around the UK. This is where creative businesses outside of big cities like London and Manchester ‘clustered together’ leading to them gain economic benefits from being physically close to one another.
This latest analysis has examined these micro-clusters in more detail, and has found that the creative economy over the last year was surprisingly resilient. Of course, some sub-sectors, particularly Music, Performing Arts and Visual Arts, have been hard hit by the pandemic and lockdown - with venues having to close their doors and thousands of freelancers and self-employed workers out of work.
But other creative businesses have managed to survive and even thrive. And the researchers found that, perhaps unexpectedly, this was as true for those operating within creative microclusters in places such as rural Wales or small midlands towns, as it was for those businesses in large cities. These microclusters are small engines of economic growth. Creative businesses inside a microcluster grew their employment more than companies outside of microclusters or larger clusters.
It is vital that, as the country begins to recover from the COVID-19 pandemic, the government makes sure that investment into the creative industries is spread evenly around the UK.
This report is being published as part of the PEC’s campaign Creative Places, which is calling for the government to target funding to creative microclusters around the UK.