Crossing the River by Feeling for Stones
UK creative industries have yet to take advantage of China’s growth. This paper looked at the barriers to doing business in China, and ways of overcoming them.
This paper examined why creative industries in the UK have yet to fulfil their potential in emerging markets such as China, and looks at the novel role social networks can play in gaining deep insights into consumer demand and behaviour.
Publication date: 01 November 2013
