Public Service Broadcasting
Introduction
A widely agreed definition of public service broadcasting is that it should revolve around a public service ethos, one that stands in contrast to the profit-oriented priorities of private or commercial broadcasting. Public service broadcasting systems also typically attempt to advance civic aims and values, providing a service that commercial companies won’t offer, while retaining independence from government.
Creative PEC research on this topic is focussed on measuring the economic and cultural value of public service broadcasting.
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