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Industry Champions

Meet our Industry Champions. They are a UK-wide network of practitioners, drawn from all parts of the creative industries to provide Creative PEC with on-the-ground insight to inform our research and policy work.

Amanda Maxwell - Creative PEC
Amanda Maxwell

Community Manager and board member of

Amy Smith - Creative PEC
Amy Smith

Head of Talent at Framestore

Annie Warburton - Creative PEC
Annie Warburton

Chief Executive at Cockpit Arts

Charlotte Beevor
Charlotte Beevor

Entrepreneurial Designer and Stylist

Claire Whitaker - Creative PEC
Claire Whitaker

Bid Director, Southampton City of Culture 2025

Dave Moutrey - Creative PEC
Dave Moutrey

Director and CEO at HOME

Jaswinder Singh - Creative PEC
Jaswinder Singh

Director of Asian Arts Agency

Jennifer Johnston - Creative PEC
Jennifer Johnston

Head of Learning at Into Film

Jo Morrison - Creative PEC
Jo Morrison

Director of Digital Innovation at Calvium

Lara Ratnaraja - Creative PEC
Lara Ratnaraja

Cultural Consultant

Laura Pye - Creative PEC
Laura Pye

Director at National Museums Liverpool

Lucy Bayliss
Lucy Bayliss

Head of Creative Programmes at DanceEast

Mandy Barker
Mandy Barker

Founder of Sail Creative

Maria Tanjala - Creative PEC
Maria Tanjala

Co-founder of Big Couch and FilmChain

Nia Williams - Creative PEC
Nia Williams

Director of Learning and Engagement at National Museum Wales

Sade Banks
Sade Banks

Founder and CEO of Sour Lemons

Sarah Ellis
Sarah Ellis

Director of Digital Development at Royal Shakespeare Company

Sharon Watson - Creative PEC
Sharon Watson

CEO and Principal of Northern School of Contemporary Dance

Stephen Bennett
Stephen Bennett

Joint Head of Policy Lab and Visual artist

Tolu Stedford - Creative PEC
Tolu Stedford

Development Producer at the Independent Film Trust and CEO of Creative Lions Productions

Tom Adeyoola
Tom Adeyoola


Tom Chalmers
Tom Chalmers

Founder and Managing Director at Legend Times Group

Vikas Kumar - Creative PEC
Vikas Kumar

Founder and Director of GemArts

Will Saunders - Creative PEC
Will Saunders

Consultant and Executive Producer


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