The PEC formulates policies and guidance to accelerate and shape growth in the UK’s creative industries through data collection and research in five overlapping areas, each led by a UK centre of expertise.
In our Arts, Culture and Public Service Broadcasting area of work, led by the School of Journalism, Media and Culture at Cardiff University, we focus on the opportunities, challenges and risks for public value creation in the creative industries arising from public investment in cultural institutions and public service broadcasters.
Our priority is to analyse the sustainability of these values in a digital age characterised by choice, competition and change. Issues of particular interest to policymakers include funding models and regulation, platform expansion, digital innovation (including data analytics and personalisation), and audience engagement within new media ecologies. This area of work asks how best to recalibrate public investment to support the creation of value, and ensure its economic viability and cultural distinctiveness across the UK.