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Monica Masucci

Monica Masucci - Creative PEC

Senor Lecturer in Strategy and Entrepreneurship, Department of Strategy and Marketing, University of Sussex

Monica holds a PhD in Business Administration and Management from Bocconi University, Milan, and she is Fellow of the Higher Education Academy. In the past she has been a Visiting Scholar at Ivey Business School, University of Western Ontario, and Copenhagen Business School. She worked also at Bocconi University, University of Castellanza, and University of Milan teaching undergraduate and postgraduate courses in the areas of strategy, entrepreneurship and cultural economics. Her main research interest are: business ecosystems, intrapreneurship, firm growth and innovation in the creative and cultural industries, open innovation. She is currently the director of the MSc in Strategic Innovation Management at SPRU, and has worked as co-investigator for the Creative Industries Policy and Evidence Centre, co-authoring a few reports and publications.


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