Brand & Marketing Director of Unit 2 Games
Natalie is the Brand and Marketing Director for award-winning independent game studio Unit 2 Games, and the former founder and CEO of branding, marketing and communications agency Identity Spark.
A lifelong passion for video games has led to a 29-year career that’s included graphic design, journalism and 19 years of in-house and agency branding, marketing and PR. Taking in time at Codemasters, Official Nintendo Magazine Australia and Blitz Games Studios along the way, Natalie launched Identity Spark in 2013 to provide branding, marketing and communications support to game developers and tech startups. In 2020 she was asked to join long-standing client Unit 2 Games as its Brand and Marketing Director, to lead marketing strategy for its Google Stadia-exclusive game creation platform Crayta.
Since then she’s worked with a wide array of lone developers and established teams, and clients have included Tag Games, Outright Games, London Games Festival, Cooperative Innovations, Unit 2 Games, Game Dragons, Bossa Studios, Ukie, and Radiant Worlds.
She was also the Event Director of award-winning games festival Backspace, a TEDx speaker, and a proud and active ambassador for both disabled gamers’ charity SpecialEffect and careers organisation STEMnet. She was listed as one of the Top 100 Women in Games in 2015 and honoured with the MCV Career Mentor Award in 2017. She also sits on the Board of West Midlands creative sector body Create Central, and is a former Business Coach for West Midlands Combined Authority’s Creative Scale-Up Programme.
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